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SWEET AUBURN
SPRINGFEST DEMOGRAPHICS
PUT YOUR
MARKETING DOLLARS THE LARGEST
STREET FESTIVAL |
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| • 3 Day Festival 350,000 500,000 • Source Atlanta Journal Constitution | |
| • Household Income $55,000 | |
| • Education High School 60% • College 30% • Post Gradute 10% | |
| • Sex Male 48% • Female 52% | |
| • Age 18 and Under 15% • 19 - 30 20% • 31 - 45 30% • 46 - 55 20% • 55 + 15% | |
| • Ethnicity African-American 70% • Latin 15% • Caucasian 10% • Asian 5% | |
| • Geography Atlanta Metro 70% • Georgia 15% • Region 10% • National 5% | |
SNAP SHOT of AFRICAN AMERICAN/BLACK MARKET
African-American/Black Market influence pervades American culture-fashion, music, dance, and language are just a few examples of the vast power that this market segment has on mainstream America.
From 1990 to 2012 the African-American/Black population is projected to grow by 35.3% compared to a 26.6% for total US population. The African American/Black population is also expected to grow faster than the US population over the next five years - a 6.7% increase between 2007 - 2012. Currently, the African-American/Black population comprises 13% of the total US population. The percent of the African American/Blacks who are immigrants continues to grow and contribute to the vitality of the community. Synovate estimated in 2006 that 8.5% of the African American/Black population was foreign born. This represents an increase from 7.4% of the African-American/Black population who were new immigrants in 1990.
Particularly important for Marketers to note: The buying power of African-Americans/Black rose 166% in 17 years, from $318 billion in 1990 to $845 billion in 2007. By 2012, the buying power is projected to grow more than $1 trillion according to the University of Georgia's Selig Center of Economic Growth.
Sources: Selig Center Multicultural Economy Report, 2007; Pew Research Center, 2007