Sponsorship Inquires Contact:
Charles E. Johnson
404.886.4469
sponsors@sweetauburn.com


Did You Know

African Americans, Latino, and Asians,  will be more than triple its 1990 level of $456 billion, and will exceed $1.5 trillion, a gain of $1.1 trillion or 231 percent. In 2008, African Americans will account for 61 percent of combined spending, or $921 billion

 Multicultural Marketing A Must Read More
• Sweet Auburn Springfest
is a Family event
The festival attendees
cover a wide cross-section
of residents and visitors, 
however the festival
is viewed mainly as a
family event.  There
is an activity at the
festival for every
member of the family. 
Venues Include
6  Stages of
Continual International
Entertainment
Sweet Auburn
Film Festival
Celebration of Books
Taste of Sweet Auburn
Fantastic Fun Zone
Sports Challenge
Technology and
Business Expo
Artist Market
Health &Fitness Pavilion
Seniors Pavilion
International Vendors
Marketplace
Home Buyers Showcase

sponsors@sweetauburn.com

* Your sponsor benefits
begin when the agreement
is signed.  Our goal is to
give you the maximum 
exposure for your
marketing dollars.

We will heavily promote
you participation as a
sponsor through all of
the tools available to
us, i.e. email newsletters,
press releases, your logo
on our website with links
to your website, flyers,
posters, print ads and
radio and TV as available.

Over the 3 to 4 months
of promotion you should
reach 3,000,000 potential
customers and market
face to face to over 350,000
festival attendees.

Sweet Auburn Springfest 2008
 May 9, 10 and 11
"The Greatest Street on the Planet"

Marketing/Sponsor Opportunities

*Reach over 350,000 - 500, 000  Consumers.   The Sweet Auburn Springfest is your vehicle to expand your market in 2008.  You will be able to reach over 350,000 consumers face to face and millions of consumers through our extensive marketing campaign.    The Sweet Auburn Springfest is an excellent, cost effective opportunity to increase brand awareness, by exposing your products or services to new customers, develop new sales leads and build goodwill in an urban market community.

Demographics
 2006 Sponsors
 2005 Sponsors

News Articles

Title Opportunities   •  Category Exclusivity
 

Sampling  •  Display  •  Distribute Coupons
 

Media  •  VIP Hospitality  •  Customized Sponsorships
 

Official Supplier  •  Cross Promotions  •  High Visibility & Traffic  


Affluent Demographics  •  Strong Sales Potential

 

Marketing/Sponsorship Levels

Title Sponsor          $75,000
 Recognition as Sweet Auburn Springfest Title Sponsor
Name /Logo Included in Event Title
Recognition in All Print, Radio and TV Ads as available
Logo on all Event Banners
Right to Place Additional Banners Throughout Venue 
Name/Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
Major Vending presence to Sell or Sample Products
40 Invitations to Pre-Festival VIP/Media/Awards Reception
Hospitality Access during Festival
Platinum                 $50,000     
 Recognition as Sweet Auburn Springfest Platinum Sponsor
Recognition in Print, Radio and TV Ads as available
Logo on all Event Banners
Right to Place Additional Banners Throughout Venue 
Name/Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
4 Vending Spaces to Sell or Sample Product
30 Invitations to Pre-Festival VIP/Media/Awards Reception
Hospitality Access during Festival

Gold                       $25,500            
Recognition as Sweet Auburn Springfest Gold Sponsor
Recognition in Print, Radio and TV Ads as available
Logo on all Event Banners
Right to Place Additional Banners Throughout Venue 
Name/Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
2 Vending Spaces to Sell or Sample Product
25 Invitations to Pre-Festival VIP/Media/Awards Reception
Hospitality Access during Festival

Silver                    $12,500     
Recognition as Sweet Auburn Springfest Silver Sponsor
Logo on all Event Banners
Right to Place Additional Banners Throughout Venue 
Name/Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
2 Vending Spaces to Sell or Sample Product
20 Invitations to Pre-Festival VIP/Media/Awards Reception
Hospitality Access during Festival

Venue Sponsorship Opportunities

Stages

Each of the Venues and Stages shown below may be sponsored. 
Please inquire for benefits and cost  sponsors@sweetauburn.com  404.886 4469

Arts and Literature Festival

Dobbs Plaza global Stage

Business & Technology expo

Harambee Stage

Health & FITNESS FAIR 

INTERNATIONAL Youth Stage 

Dream Home Showcase  

Just For Women stage

classic car show

   STAGE OF INSPIRATION

Just For Women

karakoe Stage

Kids Fantastic Fun Zone 

 

Seniors Pavilion

Pre and post Festival Events

Butler Street Y Sports Challenge 

the best of sweet auburn revue

Hospitality Suite

sweet auburn international film festival

CULTURAL PRIDE PAVILIONS

legends heroes and heroines awards lunch - MAY 7

VOTER REGISTRATION

  


Recognition as Sweet Auburn Springfest Stage, Venue or Special Event Sponsor. 

  • Banner on Stage or  displayed in Venue

  • Name/Logo Placed in  appropriate media advertising

  • Logo on Event Website / Link to Sponsor Site

  • Vending Spaces to Sell or Sample Product

  • 10 Invitations to Pre-Festival VIP/Media/Reception

  • Hospitality Access during Festival