Sweet Auburn FALL FESTIVAL
 OCTOBER 1 - 2
 "The Greatest Street on the Planet"

Marketing / Sponsor Opportunities

*Reach over 100,000  Consumers.  

The Sweet Auburn FALL FESTIVAL is your vehicle to Expand your
Market in 2011.  You will be able to reach thousands of consumers Face to
Face and millions of consumers through our extensive marketing
campaign. The Sweet Auburn FALL FESTIVAL is an excellent,
Cost Effective opportunity to Increase Brand Awareness, by exposing
your Products or Services to new customers, develop new sales leads
and Build Goodwill in an urban community.

Demographics 

News Articles:

SPONSOR OPPORTUNITIES:

Title Opportunities   •  Category Exclusivity •
 

Sampling  •  Display  •  Distribute Coupons •
 

Media  •  VIP Hospitality  •  Customized Sponsorships •
 

Official Supplier  •  Cross Promotions  •  High Visibility & Traffic  •


Affluent Demographics  •  Strong Sales Potential •

 
Marketing/Sponsorship Levels


Title Sponsor          $75,000
 Recognition as Sweet Auburn FALL FESTIVAL Title Sponsor
Name / Logo Included in Event Title
Recognition in All Print, Radio and TV Ads as available
Product Exclusivity
 Stage named after Sponsor                                                               
Time on Stage to promote product
Logo on all Event Banners
Logo on event Barricades
Right to Place Additional Banners Throughout Venue                                
Name in event Title on Event T - Shirts                                                                
Name / Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
Major Vending presence to Sell or Sample Products
Sponsor announcements throughout weekend                                    
Feature in Sweet Auburn Link Email Newsletter
Hospitality Access during Festival

Platinum                 $50,000     
 Recognition as Sweet Auburn FALL FESTIVAL Platinum Sponsor
Recognition in Print, Radio and TV Ads as available
Stage named after sponsor
Time on Stage to promote product
Logo on all Event Banners
Logo on event T - Shirts
Right to Place Additional Banners Throughout Venue 
Name/Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
Major Vending Space to Sell or Sample Product
 Sponsor announcements throughout weekend
 Feature in Sweet Auburn Link Email Newsletter
Hospitality Access during Festival

Gold                       $25,000            
Recognition as Sweet Auburn FALL FESTIVAL Gold Sponsor
Recognition in Print Ads as available
Logo on all Event Banners
Logo on event T - Shirts
Right to Place Additional Banners Throughout Venue 
Name/Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
Vending Space to Sell or Sample Product
 Sponsor announcements throughout weekend
 Feature in Sweet Auburn Link Email Newsletter
Hospitality Access during Festival

Silver                    $12,500     
Recognition as Sweet Auburn FALL FESTIVAL Silver Sponsor
Logo on all Event Banners
Right to Place Additional Banners Throughout Venue 
Name/Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
 Logo on event T - Shirts
Vending Space to Sell or Sample Product
 Sponsor announcements throughout weekend
Hospitality Access during Festival

Contact Us
Sponsorship Deadline
September 15th

Did You Know?

African Americans, Latino, and
Asians,  will more than triple
its 1990 level of $456 billion,
and will exceed $1.5 trillion,
a gain of $1.1 trillion or 231 percent.

In 2009, African Americans
accounted for 61 percent of
combined spending, of $921 billion

 Multicultural Marketing
A Must Read More
• SWEET AUBURN FALL
FESTIVAL - Festival attendees
cover a wide cross-section
of residents and visitors, 
however the festival is viewed
mainly as a "FAMILY EVENT". 
There is an activity at the festival
for every member of the family. 

Venues Include:

3 Stages of
Continual Local & International
Entertainment
Taste of Sweet Auburn
Kids Fantastic Fun Zone
Artist Market
Health & Fitness Pavilion
International Vendors
Marketplace

sponsors@sweetauburn.com

* Your sponsor benefits
begin when the agreement
is signed.  Our goal is to
give you the maximum 
exposure for your
marketing dollars.

We will heavily promote your
participation as a
sponsor through all of
the tools available to
us, i.e. Email Newsletters,
Press Releases, your Logo
on our Website with links
to your Website, Flyers,
Posters, Print Ads, TV and
Radio as available.

Over the 3 to 4 months
of promotion you should
reach thousands of  potential
customers and market
face to face to over 100,000
festival attendees.
  DOBBS Plaza Main Stage

$12,500

  • Recognition as Sweet Auburn HERITAGE FESTIVAL
    Stage, Venue or Special Event Sponsor

  • Banner on Stage or  displayed in Venue

  • Name/Logo Placed in appropriate advertising

  • Logo on Event Website / Link to Sponsor Site

  • Vending Spaces to Sell or Sample Product

    •

  • Hospitality Access during Festival
  KARAOKE STAGE

$7,500

  ARTS & CRAFTS PAVILION

$10,500
  Kids Fantastic Fun Zone 

$10,500
  Hospitality Suite

$3,500
  VOTER REGISTRATION /EDUCATION

$2,500
Each of the Venues and Stages shown below may be sponsored. 
Please inquire for benefits and cost  Contact Us