Why Target Seniors?
(US Census data)

  • Seniors (50+) are the fastest growing market today, now comprising 37% of the U.S. adult population and rising to 45% by 2015.
  • Seniors control over 70% of all disposable income with $1.6 trillion in spending power with more than $1 trillion of that spend on goods and services.
  • Seniors have a cumulative household value of $19 trillion.
  • Seniors purchase more than 40% of all new cars and over 80% of the luxury new cars.
  • Seniors account for more than 80% of leisure travel.
  • Seniors purchase 74% of all prescriptions

SPONSOR OPPORTUNITES

Sponsorship opportunities give you significant value for your marketing dollars. You receive a substantial number of targeted marketing tools designed to maximize your sales effort.

We offer a full menu of sponsorship benefits. This allows us to customize a package that meets your specific marketing goals. Here are some of the typical options available to you. Click here to contact us about creating your own sponsorship package.

Title $15,000

Gold $10,000

Silver $7,500

Bronze $5,000

Benefits will vary based on the level of sponsorship

 •Recognition as Sweet Auburn Springfest  ACTIVE SENIORS PAVILION Sponsor. 

 •Banner displayed in Venue

Name/Logo placed in appropriate media advertising

Logo on Event Website / Link to Sponsor Site

Vending Spaces to Sell or Sample Product

Invitations to Legends, Heroes & Heroines Awards Lunch

Invitations to Pre-Festival VIP/Media Reception

Hospitality Access during Festival

A sponsorship program can be tailored to your specific marketing needs.

Marketing Tip: Go where your customers are and you will have more business than the guy that waits to be found.  

Contact: Myra Surratt for more information  404.668.0818
gwi@greaterworksinc.org