Priorities of the Spirit of Sweet Auburn

Our vision is to restore Auburn Avenue to its place of prominence as "the greatest street on the planet" build the worlds grandest promenade linking the Martin Luther King Jr.,  National Historic Site  to the Center for Civil and Human Rights and to transform the Sweet Auburn Viaduct into a world class destination attracting both tourist and residents.

The Sweet Auburn Viaduct
The 75/85 Connector splits the Sweet Auburn Historical District in two.  It presents a foreboding, dark and dreary area that is a magnet for pan handling and drugs. The intention during the Olympics was to make it into an international market.  As funds dwindled this never happened.  Our plan is to transform the viaduct into an international destination and tourist attraction.  We envision a  world class venue that celebrates the Spirit of Sweet Auburn and fulfills Dr. King’s Dream of the Global Family. 

The Viaduct would be an Oasis along the Sweet Auburn Corridor.  An outdoor International Café, showcasing food, music, arts and crafts from around the world. The viaduct wall which is the size of a football field would be an electronic panorama of the history and heritage of Sweet Auburn and a display of world cultures.

The Sweet Auburn Corridor
The Sweet Auburn Corridor has the potential of building one of the greatest history, heritage, entertainment, dining and cultural corridors in the country. Anchored by the new Tyler Perry Studios, King Center, SCLC International Headquarters on the east end and Centennial Park, Aquarium, Coke Pavilion and Center of Civil and Human Rights on the west end, this too will be one of Georgia’s great destinations. 

The vision is to extend Auburn Avenue to Centennial Park.  To make the connection between the King Center and the Civil Rights Museum.

We envision visitors walking and taking in all of the current and new attractions, including the StudioPlex, APEX Museum, The Atlanta Daily World, The Auburn Research Library, The Youth Art Connection crossing Peachtree Street where Congressman John Lewis Offices are located, taking in the Rialto, the Barrister Theatre, 123 Lucky Street, Ted’s, The Tabernacle and Centennial Park.

What: The Sweet Auburn Springfest is the largest street festival in the Southeast traditionally attracting thousands of attendees.  The festival is a celebration of the rich history and heritage of Atlanta's Sweet Auburn / ML King Jr., historical district.
The Sweet Auburn Springfest also serves as a vehicle to promote and raise awareness of the many new businesses and residential developments in the district.

Where: Held on Historic Auburn Avenue (Sweet Auburn) once known as Forbes magazine declared "the richest Negro street in the world." The birthplace of Dr. Martin Luther King Jr., The center of Black business, social, civic, religious life and the cradle of the civil rights movement.

Who: The Spirit of Sweet Auburn is an organization that was founded in 2001 by Charles E. Johnson for the purpose of fostering the redevelopment, branding and quality of life of the Sweet Auburn District. 

SOSA promotes the idea that the Spirit that built Auburn Avenue is a universal spirit, It is the same spirit that ended apartheid in South Africa, bought down the Berlin Wall, was demonstrated in Tiananmen square and resulted in the election of Barack Obama.

Why: Our vision is to restore Auburn Avenue to its place of prominence as "the greatest street on the planet" build the worlds greatest promenade linking the Martin Luther King Jr.,  National Historic Site  to the Center for Civil and Human Rights and to transform the Sweet Auburn Viaduct into a world class destination attracting both tourist and residents.

When: The Sweet Auburn Springfest is held the 2nd weekend in May with supporting events held throughout the year.  SOSA also actively promotes and supports the activities of the institutions and businesses within the district.