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 Sponsorship Inquires Contact:
Charles E. Johnson
404.886.4469
sponsors@sweetauburn.com

Did You Know

African Americans, Latino, and Asians,  will be more than triple its 1990 level of $456 billion, and will exceed $1.5 trillion, a gain of $1.1 trillion or 231 percent. In 2008, African Americans will account for 61 percent of combined spending, or $921 billion

 Multicultural Marketing A Must Read More
• Sweet Auburn HERITAGE FESTIVAL is a Family event
The festival attendees
cover a wide cross-section
of residents and visitors, 
however the festival is viewed mainly as a family event.  There
is an activity at the festival for every member of the family. 
Venues Include:
3 Stages of
Continual International
Entertainment
Taste of Sweet Auburn
Fantastic Fun Zone
Artist Market
Health &Fitness Pavilion
International Vendors
Marketplace

sponsors@sweetauburn.com

* Your sponsor benefits
begin when the agreement
is signed.  Our goal is to
give you the maximum 
exposure for your
marketing dollars.

We will heavily promote your
participation as a
sponsor through all of
the tools available to
us, i.e. email newsletters,
press releases, your logo
on our website with links
to your website, flyers,
posters, print ads and
radio and TV as available.

Over the 3 to 4 months
of promotion you should
reach thousands of  potential
customers and market
face to face to over 350,000
festival attendees.

Sweet Auburn HERITAGE FESTIVAL
 October 3 - 5
 "The Greatest Street on the Planet"

Marketing/Sponsor Opportunities

*Reach over over 200,000  Consumers.  

The Sweet Auburn HERITAGE FESTIVAL is your vehicle to expand your
market in 2008.  You will be able to reach thousands of  consumers face to
face and millions of consumers through our extensive marketing
campaign.    The Sweet Auburn HERITAGE FESTIVAL is an excellent,
cost effective opportunity to increase brand awareness, by exposing
your products or services to new customers, develop new sales leads
and build goodwill in an urban market community.

Demographics             2008 Sponsors

News Articles

Title Opportunities   •  Category Exclusivity
 

Sampling  •  Display  •  Distribute Coupons
 

Media  •  VIP Hospitality  •  Customized Sponsorships
 

Official Supplier  •  Cross Promotions  •  High Visibility & Traffic  


Affluent Demographics  •  Strong Sales Potential

 

Marketing/Sponsorship Levels

Title Sponsor          $75,000
 Recognition as Sweet Auburn HERITAGE FESTIVAL Title Sponsor
Name /Logo Included in Event Title
Recognition in All Print, Radio and TV Ads as available
Logo on all Event Banners
Right to Place Additional Banners Throughout Venue 
Name/Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
Major Vending presence to Sell or Sample Products
Hospitality Access during Festival
Platinum                 $50,000     
 Recognition as Sweet Auburn HERITAGE FESTIVAL Platinum Sponsor
Recognition in Print, Radio and TV Ads as available
Logo on all Event Banners
Right to Place Additional Banners Throughout Venue 
Name/Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
4 Vending Spaces to Sell or Sample Product
Hospitality Access during Festival

Gold                       $25,500            
Recognition as Sweet Auburn HERITAGE FESTIVAL Gold Sponsor
Recognition in Print, Radio and TV Ads as available
Logo on all Event Banners
Right to Place Additional Banners Throughout Venue 
Name/Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
2 Vending Spaces to Sell or Sample Product
Hospitality Access during Festival

Silver                    $12,500     
Recognition as Sweet Auburn HERITAGE FESTIVAL Silver Sponsor
Logo on all Event Banners
Right to Place Additional Banners Throughout Venue 
Name/Logo Placed in all Media Advertising
Logo on Event Website / Link to Sponsor Site
2 Vending Spaces to Sell or Sample Product
Hospitality Access during Festival

Stages and Venue Sponsorship

Each of the Venues and Stages shown below may be sponsored. 
Please inquire for benefits and cost  sponsors@sweetauburn.com  404.886 4469

Dobbs Plaza global Stage

$12,500 Recognition as Sweet Auburn HERITAGE FESTIVAL
Stage, Venue or Special Event Sponsor. 

Harambee Stage

$7,000

INTERNATIONAL Youth Stage 

$5,000 
  • Banner on Stage or  displayed in Venue 
  • Name/Logo Placed in appropriate advertising
  • Logo on Event Website / Link to Sponsor Site
  • Vending Spaces to Sell or Sample Product
  • Hospitality Access during Festival

JAZZ  stage

 $10,000

STAGE OF INSPIRATION

 $10,000

Health &Fitness Pavilion

 $12,500

Kids Fantastic Fun Zone 

$12,500

the best of sweet auburn revue

 $5,000

Hospitality Suite

$3,500

VOTER REGISTRATION

 $2,500